Glossary
Average Order Value
Updated on Jun 2, 2026
Learn what average order value means, how AOV is calculated, and why mobile teams should pair it with conversion and retention.
Key Takeaway
- Average order value measures the average revenue generated by each order or purchase.
- AOV is useful for ecommerce and app monetization, but it should be interpreted with conversion rate, retention, refunds, and purchase quality.
- Mobile teams should test checkout, offers, payment behavior, and account state before acting on AOV changes.
How MoiMobi Fits
MoiMobi frames average order value as a mobile commerce metric that should be checked against real Android checkout flows, account state, and offer quality.
FAQ
What is average order value?
Average order value is the average amount of revenue generated per order or purchase over a selected period.
How is AOV calculated?
A common formula is total order revenue divided by number of orders, although exact inputs can vary by analytics platform and business rules.
Is higher AOV always better?
Not always. Higher AOV can be good, but it may also reduce conversion, increase refunds, or hide a smaller number of buyers.
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